114,567live action, motion, direction, typography
As a way to make information about organ donation more interesting and accessible to the 18-30 year-old audience, I created this 2-minute piece that breaks down the basics of donation and provides an intro on how to become a registered donor. The video uses no narration, instead playing out under a lively soundtrack, perfect for viewing and listening on a smartphone during the morning train or bus commute. Even with the audio muted the viewer is able to follow along. The biggest compliment I've received on the piece came from someone I don't even know who said they felt compelled to watch the entire thing, and that by the end had learned something new. Exactly what I wanted.